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Are You Ready to Buy Mortgage Leads?
Online leads are not like referrals. They need a lead management system to assist you in following up and converting. This doesn’t necessarily have to be a complex or expensive CRM, but you do need a plan—a system—to manage your mortgage leads.
Here are a few very high-level processes you need to have in place before you start buying mortgage leads in any significant quantity:
- Process to email every single new lead and introduce yourself
- Process to call every single new lead and leave a voicemail (Most initial contacts will simply result in leaving a voicemail. That’s okay.)
- Process to make several subsequent contacts via email, text message, and calls over the next 15-30 days
- Process to regularly email every lead valuable content over the course of months and years. (Make sure they have a clear and valid way to unsubscribe.)